Las narrativas transmedia en un manifiesto y 11 tweets.
Un grupo de profesionales e investigadores está difundiendo el Transmedia Manifesto, un documento que resume en 11 principios o tesis los fundamentos de las narrativas transmedia. Los transcribo a continuación:
The art of storytelling has always been subject to change. Through the process of digitalization and the accompanying media convergence, we’re now on the verge of a quantum leap. We are no longer viewers, listeners, readers, users, or players.Today, we are “experiencers”, whose roles and behaviors change based on how we use and approach media. With this reality in mind, we take this opportunity to propose eleven theses on the future of storytelling:
Thesis 1: Claiming reality
Fiction supersedes reality, becoming as immersive as possible.
Fiction supersedes reality, becoming as immersive as possible.
Thesis 2: Rabbit holes
The story offers multiple entry points to the experiencer, depending on the medium and situation in which it is used.
The story offers multiple entry points to the experiencer, depending on the medium and situation in which it is used.
Thesis 3: Story universe
The experiencer no longer follows one dramatic thread but chooses among several intersecting storylines, which merge into a single story-universe.
The experiencer no longer follows one dramatic thread but chooses among several intersecting storylines, which merge into a single story-universe.
Thesis 4: Interactivity
Experiencers communicate with each other and with fictional characters thereby actively participating in the story and influencing its overall arc.
Experiencers communicate with each other and with fictional characters thereby actively participating in the story and influencing its overall arc.
Thesis 5: User-generated content
The story-universe enables the experiencer to contribute creatively at selected points of the story.
The story-universe enables the experiencer to contribute creatively at selected points of the story.
Thesis 6 - Transmediality
The story-universe does not limit itself to one single medium but takes advantage of the strengths of every medium to create something new out of their symbiosis.
The story-universe does not limit itself to one single medium but takes advantage of the strengths of every medium to create something new out of their symbiosis.
Thesis 7 - Location based storytelling
The experiencer becomes the vehicle of fiction by visiting real places where parts of the story-universe unfold.
The experiencer becomes the vehicle of fiction by visiting real places where parts of the story-universe unfold.
Thesis 8: Lean back, lean forward
The story-universe attracts different types of experiencers by offering a variety of roles for more active and more passive media users.
The story-universe attracts different types of experiencers by offering a variety of roles for more active and more passive media users.
Thesis 9: Infinitude
The story-universe has the potential to become a breeding ground for a neverending story through sequels, spin-offs and perpetual re-use of story-elements.
The story-universe has the potential to become a breeding ground for a neverending story through sequels, spin-offs and perpetual re-use of story-elements.
Thesis 10 - Multipayment
The diversification of storytelling enables the freemium-payment-model, which prompts multiple contributions per experiencer.
The diversification of storytelling enables the freemium-payment-model, which prompts multiple contributions per experiencer.
Thesis 11: Collaborative work
The story-universe is developed in collaboration by a versatile and interdisciplinary team, whose range of skills can meet the demands of experience-based storytelling.
The story-universe is developed in collaboration by a versatile and interdisciplinary team, whose range of skills can meet the demands of experience-based storytelling.
Me gustan estos principios. Creo que son representativos y marcan las coordenadas del transmedia storytelling. Los invito a apoyarlo agregando su firma en la web del manifiesto.
Las narrativas transmedia en 11 tweets
Mi libro Narrativas transmedia. Cuando todos los medios cuentan cierra cada sección con 5 tweets (sí, a mi también me seducen los números primos) que resumen su contenido. Dicho en otras palabras: las ideas principales del texto se extienden a lo largo de 75 tweets. Muchos lectores apreciaron este detalle. Si tuviera que elegir los 11 tweets más representativos para definir qué son las narrativas transmedia, seleccionaría los que vienen a continuación:
#NarrativasTransmedia: relato que se extiende a través de múltiples medios + participación prosumidores
En las #NarrativasTransmedia cada medio hace lo que mejor sabe hacer
No solo de consumidores viven las #NarrativasTransmedia:
no prosumers, no party
no prosumers, no party
Las #NarrativasTransmedia se sabe dónde comienzan pero nunca dónde terminan
Metástasis textual: las #NarrativasTransmedia son entidades orgánicas que contagian medios y plataformas de comunicación
Lo que un productor no quiere, no sabe o no puede producir,
lo hará el prosumidor
lo hará el prosumidor
Las mejores #NarrativasTransmedia son people-centred
Algunos relatos piden a gritos ser una narrativa #transmedia. Otro no.
Las #NarrativasTransmedia son como los efectos especiales:
nunca salvarán un mal relato.
nunca salvarán un mal relato.
En las #NarrativasTransmedia la frontera entre los contenidos generados por los usuarios y la industria cultural es porosa
La creación de #NarrativasTransmedia puede considerarse una rama del diseño: el diseño narrativo transmedia
No todos estos tweets provienen del libro: un par de ellos son inéditos. Salvo uno que está inspirado en una frase de otro autor (Henry Jenkins > En las #NarrativasTransmedia cada medio hace lo que mejor sabe hacer) el resto son de mi propia cosecha.
El poder resumir grandes reflexiones o conjuntos textuales en pocas líneas es un arte que debemos aprender a dominar. En una cultura donde predominan losformatos breves (snack culture) y la infoxicación, saber presentar un conjunto de ideas en una serie de tweets es, más que un valor agregado, una competencia fundamental para los que participan en la gran conversación hipermediática. McLuhan lo sabía muy bien. El medio es el mensaje, ¿no?
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